Photo courtesy of http://bit.ly/2tKzE8a.
The Hyattsville Macy’s is adding a new discount area to its store, the third in the D.C. area.
The new Macy’s Backstage will be located on the department store’s third floor at the Mall at Prince George’s, with an opening on Aug. 26.
The store-within-a-store is more like a T.J. Maxx, offering discounted items to draw in bargain hunters. Since it takes up space previously occupied by home furnishings, which don’t get as much foot traffic, it improves the store’s sales, and a broader mix of items keeps it from cannibalizing the main store downstairs.
After testing the concept in New York, Macy’s has already brought Backstage to the D.C. area at Dulles Town Center and Lakeforest Mall in Gaithersburg.
The Prince George’s mall is a natural fit, since it’s already home to a Marshall’s, a T.J. Maxx and a Ross Dress for Less and is undergoing a $30 million renovation. It’s also a positive sign, as Macy’s has considered closing stores in other parts of the country.
