A new Aldi grocery store is now open in Berwyn Heights.

Located at 8904 62nd Ave., across from the Beltway Plaza Mall, the latest outpost of the rapidly expanding German discount chain is scheduled to hold its grand opening Thursday, Dec. 7., but shoppers were allowed inside on Wednesday.

“We’re excited to open our first ALDI store in College Park and introduce local customers to a new, more affordable way of shopping,” said Aldi regional vice president Jeff Baehr.

Aldi, which has another store in West Hyattsville, is locked in a tight competition with fellow German grocery chain Lidl, which opened its College Park store a mile away in 2019 and will soon open a new location in Mount Rainier, as both have targeted the East Coast for expansion.

The secret to Aldi’s success is a relentless focus on keeping prices low. Stores are small — an average of 12,000 square feet compared to the 45,000 square feet for a traditional grocery store. You have to pay a quarter to get a shopping cart and bag your own groceries.

The store will give a gift bag and a gift card with an unknown value on it to the first 100 customers as part of its grand opening Thursday and shoppers can enter a raffle through Sunday.

The Berwyn Heights Aldi will be open from 8:30 a.m. to 8:30 p.m. daily and has curbside pickup and delivery options available.

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