A new flagship LensCrafters store is open at the Station at Riverdale Park.

Located at 4530 Van Buren St., between Habit Burger and Denizens Brewing Co., the new store is part of an expansion for the eyewear retailer, which has over 1,000 locations in North America.

The store held its grand opening last week, debuting one of the retailer’s new flagship stores, with high-resolution digital screens and LED walls, as well as iPads and touch screens that let customers simulate various lens features.

LensCrafters has been leaning more into its reputation for high-end eyewear, launching new flagship brick and mortar locations in cities like Toronto, while reaching out to younger customers online through partnerships with the popular game Roblox.

The new shop is a rare retail store for the shopping center, which includes a Whole Foods Market, Le Fantome Food Hall, several restaurants and service-oriented businesses like a Gold’s Gym and a physical rehabilitation center.

All of the shops and restaurants in the shopping center are largely “Amazon-proof”, meaning that they aren’t things that can be done online as easily or at all.

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